Client - Winsor and Newton Cotman Watercolours
Target audience - students and amateurs of all creative professions.
Proposition - Bright colours for amateurs.
Concept - The thought behind the campaign is to break the monotony that watercolours are only used for landscapes and portrait painting. This campaign shows watercolour medium in a different light wherein it shows different creative professions where watercolours can be used for basic designing. They are high quality yet economical watercolours delivering optimum properties.
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hoarding
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